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1. Social Media Marketing Software

Zsuzsa Koltai Description of your subject and justification of your choice I have chosen MAC Cosmetics as my subject, since I find very interesting how a company can be successful among both professional and laymen consumers at the same time. It doesn’t just manufacture high-quality products, but also created a really strong brand image, an always up-to date, interesting social media website, and a loyal and stable basis of consumers M∙A∙C – Make-Up Art Cosmetics The company was established in 1984, and become the world’s leading professional makeup authority because of its unrivalled expertise in makeup artistry. It offers its product for both professional make-up artists and laymen. The distribution of its products is via its own brand stores. MAC is at the forefront of fashion trendsetting, collaborating with leading talents from fashion, art and popular culture.

Their actual ambassador is Ariane Grande. Their artists create trends backstage at fashion weeks around the world. MAC is positioned as an up-market product.

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Social Media Marketing Software

M∙A∙C Cosmetics takes great pride in producing the finest quality prestige makeup. Cosmetics products but lack the superior quality, research and development time invested in all of our products. Its target audience are both professional make-up artists using it a work tool, both consumers buying it for their own use. These consumers are 16-30 year old young women, from the middle-and upper class. Its product portfolio is very wide and diversified, and contains all kind of make-up tools. I collected some of their products’ average range of types and price, and compare it with their competitor, Max Factor’s products and prices.

A moderately good attempt with too much effort and detail spent on describing the companies than on the actual analysis. Your sources and references used to inform your description of MAC go unacknowledged; the same goes for the visual included (also, it is a good practice to cover up the photo and name of a user from facebook conversations even if their comment is in the public domain). This is not a good practice to maintain. Your analysis is superficial and rushed although there is a good attempt to include visuals to illustrate some of your points. Looking at the posts, what can you say about each company – who is really their target audience, how often do they post, how are the posts received, how consistent are these posts with the general brand image, how well connected are the accounts and how do they reflect or support those strategic objectives you mentioned? Your recommendations are well intended but they are not actionable. For instance, you suggest that MAC should consider creating valuable content for their followers: what would that content look like, where should they focus?